American Horror Story: Delicate

Challenge: With eleven groundbreaking seasons behind it, American Horror Story has built a legacy on reinvention. The challenge for Delicate Part 2 was to continue that tradition — delivering something that felt new and urgent while honoring the series’ distinctive tone.

Complicating matters was the season’s unusual split structure. After a long hiatus between Parts 1 and 2, audience momentum risked fading. The campaign needed to both reorient viewers to the story and reignite their anticipation for the shocking conclusion.