F1 - The Movie

Warner Bros.

Creative Direction | Design

Typography | Photo Compositing

The Challenge: Incentivize moviegoers to see Fl in specialized 4DX-equipped movie theaters.

The Solution: With shrinking theatrical windows, it's imperative for the entertainment industry to motivate audiences to see movies in theaters. And with the expense it takes to create specialty theaters like large-format screens and 4DF interactive seats, it's even more essential to encourage audiences to seek out these premium formats.

Balanced by the movie logo at the top and the supporting cast fanned out horizontally, the poster is filled with visual tension that resolves the eye to the 4DX logo and release date.

The Results: F1 was a major hit with 4DX theaters seeing a significant bump in ticket sales.