Warner Bros.
As the follow up to the director Joseph Kosinski's incredibly successful Top Gun sequel, Fl brings the star power of Brad Pitt to an exciting racing movie.
Unusual for a summer blockbuster, the film is not a sequel, part of a franchise, or even based on a novel - it's original intellectual property, which is one of the most rare types of movies in the modern era.
To capture audience attention, Lussier created this unique version of the film's key art. Rendering the image in black-and-white and using Brad Pitt as the dominant figure, the audience's eye is immediately drawn from the mega star to the biggest color element on the page - the 4DX logo.


Balanced by the movie logo at the top and the supporting cast fanned out horizontally, the poster is filled with visual tension that resolves the eye to the 4DX logo and release date.
The Results: F1 was a major hit with 4DX theaters seeing a significant bump in ticket sales.





