F1 - The Movie
Warner Bros.
The Challenge: Incentivize moviegoers to see Fl in specialized 4DX-equipped movie theaters.
The Solution: With shrinking theatrical windows, it's imperative for the entertainment industry to motivate audiences to see movies in theaters. And with the expense it takes to create specialty theaters like large-format screens and 4DF interactive seats, it's even more essential to encourage audiences to seek out these premium formats.
As the follow up to the director Joseph Kosinski's incredibly successful Top Gun sequel, Fl brings the star power of Brad Pitt to an exciting racing movie.
Unusual for a summer blockbuster, the film is not a sequel, part of a franchise, or even based on a novel - it's original intellectual property, which is one of the most rare types of movies in the modern era.
To capture audience attention, Lussier created this unique version of the film's key art. Rendering the image in black-and-white and using Brad Pitt as the dominant figure, the audience's eye is immediately drawn from the mega star to the biggest color element on the page - the 4DX logo.
Balanced by the movie logo at the top and the supporting cast fanned out horizontally, the poster is filled with visual tension that resolves the eye to the 4DX logo and release date.
The Results: F1 was a major hit with 4DX theaters seeing a significant bump in ticket sales.
Featured PRINT
Various titles
