I KNOW WHAT YOU DID LAST SUMMER

Challenge: Sony tasked us to hook the film up with a new generation on social media. Our goal was to create an unhinged and unpredictable social campaign for the reboot mixed with chaos, dark humor, and viral nostalgia. 

Solution: Each piece was designed to surprise, shock, and spread, merging classic slasher tension with viral creativity.

We twisted the familiar LISTEN TO THIS IF YOU HAVE ANXIETY posts, only to replace soothing sounds with haunting whispers and blood-curdling screams. We also created high concept pieces, like IF ONLY THEY COULD GO BACK, which played the film’s chaos in reverse. We turned nostalgia into disruption.

Results: A trend-jacking, attention-grabbing social campaign that turned classic slasher tension into meme-fueled mayhem across TikTok and Instagram. We jump-scared fans to laugh, scream, and relive the legend in a fresh and demented way. The film opened to $24 million globally and paved the way for the next chapter.