Reasonable Doubt

Challenge: Our goal for S3 was to lean into the show’s unmistakable Los Angeles sophistication — a world of power, passion, and legal intrigue — while reminding fans why Jax Stewart remains one of TV’s most compelling characters.

Solution: We launched with a dynamic catch-up campaign that urged existing fans to revisit earlier seasons and invited new viewers to discover the show’s sharp writing and magnetic lead. The trailer, set to a bespoke remix of Rihanna’s “Bitch Better Have My Money,” framed Jax’s story through a bold, emotionally charged lens while the social campaign reinforced her unshakable confidence and style.

Results: Reasonable Doubt debuted in Hulu’s Top 10 cementing the series as one of the streamer’s most distinctive and addictive dramas.