Reasonable Doubt
Hulu
AV
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Challenge: Following the breakout success of Season 2, Reasonable Doubt returned with higher stakes, deeper drama, and a mandate to grow its audience. Our goal was to lean into the show’s unmistakable Los Angeles sophistication — a world of power, passion, and legal intrigue — while reminding fans why Jax Stewart remains one of TV’s most compelling characters.
Solution: We launched with a dynamic catch-up campaign that urged existing fans to revisit earlier seasons and invited new viewers to discover the show’s sharp writing and magnetic lead.
The trailer, set to a bespoke remix of Rihanna’s “Bitch Better Have My Money,” framed Jax’s story through a bold, emotionally charged lens — capturing her battles at home, in court, and in the boardroom. The broadcast and social campaign highlighted her unshakable confidence and style, even as chaos closed in.
Results: The integrated campaign built powerful momentum ahead of the premiere. Reasonable Doubt debuted in Hulu’s Top 10 and continued to hold its place, cementing the series as one of the streamer’s most distinctive and addictive dramas.
Featured AV
Various titles
